Imira Entertainment, Spain’s leading production and distribution company specialising in kids & youth programming, has signed a deal with manufacturer TP Vision to launch its multiscreen multi-language kids content platform iMIRAPLAY through Philips Smart TV. TP Vision manufactures Philips TV across Europe and Latin America, and this partnership will see the publication of the app on all new Philips Smart TVs across both territories. The app is also available to be installed on most existing Phillips devices. The dual-language iMIRAPLAY app has been developed by Spanish programming firm Fractal Media.
Imira has also expanded the range of programming available to consumers. The app initially included five original Imira Entertainment series, both in English and Spanish languages; Lucky Fred (52 x 12’), Sandra, the Fairytale Detective (52 x 13´),Lola & Virginia (52 x 12´), Saari (39 x 3´) and Vitaminix (104 x 2´), but has now extended the offering to include Tuba Entertainment’s Larva (104 x 2´ and 52 x 4´), the adventures of tiny penguin Pororo (52 × 7′), preschool-skewed City of Friends (52 x 10´and 2 x 30´), Argentinian sing along Horatio & the Plasticines (78 x 7´), hapless line drawing Mr. Simple (91 x 30’) and mischievous Mimi & Mr. Bobo (33 x 22’).
Following its launch earlier this year, the app is already available on a variety of connected devices and Smart TVs. After the recent deal between Imira and Toonz Entertainment, and the subsequent merger of the two programming catalogues, a range of Toonz content will soon also be available via the platform. Worldwide users can download and purchase content through the iMIRAPLAY app using the MYMOID payment service via mobile phone or tablet.
Albert Mombarg, Head of Smart TV at TP Vision, comments: “The aim of the Philips Smart TV platform is to offer the widest range of content and services to consumers; within this environment, on-demand kids content (whatever you want, whenever you want) is one of the most important categories and we are very excited to offer the fabulous Imira Entertainment content through our devices.”
Sergi Reitg, CEO of Imira Entertainment says: “iMIRAPLAY is gaining ground as a content portal responding to the changing viewing habits of audiences today. Imira Entertainment is continuing to trailblaze in the digital space, finding new ways to connect with our viewers on their terms. We are thrilled to be partnering with TP Vision to further expand our reach in this space.”