The app will initially include five original Imira Entertainment series, both in English and Spanish languages; the adventurous boy and robot duo in Lucky Fred (52 x 12’), the intrepid Sandra, the Fairytale Detective (52 x 13´) and her magical mayhem, frenemies Lola & Virginia (52 x 12´), the whimsical island inhabitants in Saari (39 x 3´) and the healthy eating principles of Vitaminix (104 x 2´). Five free episodes of each series will be included in the package, along with the option for users to subscribe and gain access to stream further episodes of the five shows.
The Samsung platform will also be launching Imira’s existing apps based on its original programming, which will be inbuilt into all new Samsung Smart TV sets at retail and is also available to all current Smart TV owners via a simple update.
Miguel Ángel Ruiz, Head of Content Services at Samsung comments: “At Samsung, we have a firm commitment to offer our best content to our consumers. Incorporating iMIRAPLAY into our apps slate for the Smart TV model is a key part of achieving this goal. Through this new app, Samsung Smart TV users can enjoy the best series in stunning definition and with great sound quality.”
Sergi Reitg, CEO of Imira Entertainment says: “It gives us great pride that we are able to launch iMIRAPLAY into the world of Smart TVs through this partnership with Samsung, a world leader in this arena. This forms part of Imira Entertainment’s push to be ahead of the curve on the rapidly evolving landscape of television and the blurring lines between digital and traditional platforms. Our original programming continues to besuccessful with audiences globally, and we are excited to be partnering with Samsung to expand the reach of these multi-language properties even further.”
Worldwide all the users will have the option to purchase the iMIRAPLAY app through MYMOID payment service via mobile phone or tablet. The users receive the purchase order with a link via SMS or capturing the QR code shown and can choose the payment method that they prefer at that moment. MYMOID is characterized by its ease usability and security of all transactions, without sharing financial information with third-parties.