Imira Entertainment, Spain’s leading production and distribution company specialising in kids and youth programming, has signed a deal with Telefónica to launch several Imira Entertainment series on its Movistar España VOD platforms.
The deal sees the sassy tweens in Lola & Virginia (52 x 12’), slapstick creatures of Larva season 2 (52 x 4’) and the healthy pair in Vitaminix (104 x 2’) all launch on the platform this summer, alongside the first season of Lucky Fred (52 x 12’), starring Fred, his super robot Friday & the secret agent Brains.
The series are now available to Movistar TV subscribers in Spain for TV, computer and mobile devices (PC´s, tablets and smartphones).
Sergi Reitg, CEO of Imira Entertainment comments: “Imira Entertainment is committed to catering for new opportunities opening up with non-traditional platforms and this deal with Telefónica represents the buying potential of these new platforms. Our original series, which have sold internationally, have a common vibrant and engaging quality which means they are a natural fit for accessible kid’s entertainment providers seeking proven content.”