Skip to Content

What's Imira Entertainment?

Imira Entertainment is a leading Spanish company in the production and international distribution of animation and fiction series and films for children and adolescents, specializing in digital contents.

With offices in Barcelona, Madrid and Vitoria, the company, founded in 2003, has a catalogue of over 60 animation and fiction titles, totaling over 3,000 half hours. It produces and distributes high-quality content for children and teenagers, incorporating the latest technologies for exploitation across all kinds of platforms: TV, videogames, online, mobiles, spin-off products (licensing/merchandising) and publishing.

Its productions have been sold in over 180 countries and it has received a number of international awards, such as the Investor of the Year at the 2006 Cartoon Forum. Likewise, on a number of occasions, the European Union has recognized the artistic quality of its series, granting subsidies through the MEDIA programme to the series Lola & Virginia, Sandra, The Fairytale Detective, Lucky Fred and Mondo Yan.

Imira Entertainment has a strong presence in the international market, which accounts for 80% of its income. The company proudly represents the Spanish animation industry at the 14 international fairs it attends each year. Indeed, some of the most successful series currently being shown on television channels around the world bear the Imira seal or were distributed by it, such as Lucky Fred, Sandra, Fairytale Detective, The Smurfs, Wordgirl, Lunnis, etc.

In Spain, Imira Entertainment is one of the most important companies in the animation industry, with productions on the main public TV channels such as TVE and TV3, and on thematic pay channels such as Disney, Nickelodeon, Cartoon Network and Canal Panda.

Imira Entertainment has a large team of professionals with great experience in the animation industry, both domestic and international, with an average of 15 years’ experience in the sector. Myriam Ballesteros and Sergi Reitg lead the team and are the founders of Imira. Reitg is also Vicepresident of DIBOOS (Spanish Federation of Animation Producers).

TEAM
MANAGEMENT
Sergi Reitg
CEO
COMMERCIAL DEPARTMENT
Gulshan David
International Sales Manager APAC & ME
Begoña Esteban
International Sales Manager Latam & Iberia
MATERIALS AND DELIVERIES
Ana Alejandre
Digital Content Manager & Dubbing & Traffic
LEGAL DEPARTMENT
Marta Duran
Legal Affairs
FINANCE & ACCOUNTING DEPARTMENT
Maite Rovira
Financial Department
BARCELONA OFFICE DIRECTOR
Maribel Sangenís
Executive Assistant