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IMIRA ENTERTAINMENT’S TV CHARACTERS BECOME MOVISTARS WITH TELEFONICA
07.07.2014
IMIRA ENTERTAINMENT’S TV CHARACTERS BECOME MOVISTARS WITH TELEFONICA

Imira Entertainment, Spain’s leading production and distribution company specialising in kids and youth programming, has signed a deal with Telefónica to launch several Imira Entertainment series on its Movistar España VOD platforms.

The deal sees the sassy tweens in Lola & Virginia (52 x 12’), slapstick creatures of Larva season 2 (52 x 4’) and the healthy pair in Vitaminix (104 x 2’) all launch on the platform this summer, alongside the first season of Lucky Fred (52 x 12’), starring Fred, his super robot Friday & the secret agent Brains.

The series are now available to Movistar TV subscribers in Spain for TV, computer and mobile devices (PC´s, tablets and smartphones).

Sergi Reitg, CEO of Imira Entertainment comments: “Imira Entertainment is committed to catering for new opportunities opening up with non-traditional platforms and this deal with Telefónica represents the buying potential of these new platforms. Our original series, which have sold internationally, have a common vibrant and engaging quality which means they are a natural fit for accessible kid’s entertainment providers seeking proven content.”